About Us
Studio Gerber (formerly known as Minale Gerber/ Minale Tattersfield) is a leading wayfinding design consultancy and branding agency, based in Sydney. We create designs that inspire and set benchmarks for our clients. We operate in an Australian context with the benefits of a global perspective.
We are known for our ability to approach, analyse and understand the challenge first, then allow the creative idea to evolve and develop. The work is strategically led, but creatively driven, aiming to energise and transform, to challenge convention, and inspire change.
Branding & wayfinding at 11 museums for Sydney Living Museums
Map excerpt of wayfinding system for Sydney, Legible Sydney
Signage strategy and design for Sydney International Airport
Expertise
Wayfinding & Signage Design
Wayfinding Systems
Branding & Corporate Identity
Signage Manuals & Guidelines
Signage Audits & Recommendations
Map Design
Interpretive Design
Signage Masterplans
Signage Implementation Strategies
Wayfinding Strategies
Naming Strategies
Place Identities
Public Art
Heritage Projects
Environmental Graphics
Writing/Research for Interpretive Projects
Signage Design & Documentation
Signage Manual Reviews
Product & Industrial Design
Focus Group Testing & Evaluation
Stakeholder Consultations
Sectors
Cultural & Educational
City & Civic
Health
Transport
Recreation & Sport
Corporate & Workplace
Retail & Commercial
Residential
Events
Awards
SEGD Honour Award
Prince Of Wales Hospital Memorial Garden
Jury’s Comments
“Interpreting a forgotten history requires speaking to the observer in strong and emotional terms. The elegant line of name plaques in the linear horizontal format is a story statement of time and remembrance. Incorporating the names into a serene garden provides timelessness. The contrast of the stainless plaques applied to the long stone edge catches the light and allows renewal through remembrance.”
“The stoic and linear spacing of the rectilinear forms are an especially fitting approach to this elegant memorial.”
SEGD Merit Award
Five Dock Library
Jury’s Comments
“This program effectively uses large, three-dimensional numerals that provide identification of various spaces in the library and also serve as architectural elements that punctuate and add whimsy to the space. Each numeral is used in a different way, creating a desire to find all the numbers. The approach is a refreshing change from repetitive systems. The typography is well chosen and fits with the functionality of its use. Colour and size are selectively bold or understated as appropriate to create a hierarchy of information. Numerals, messages and icons are layered in a variety of materials and add interest and depth to the program.”
SEGD Merit Award
LivingWell Health Clubs
Jury’s Comments
“What a fun graphic treatment for a fun environment! This is a very good example of what graphics and graphic designers can do when they like their subject. The level of detail carried through on the theme with the mosaic imagery done in a tile reminiscent of a swimming pool was very clever and understated. Many of the surfaces had a graphic quality not only in lettering styles but also reinforced with texture and light. Innovative restroom signage in this playful, inviting space lets you choose your mood independent of the health club experience that you perceive.”
Publications Featuring Work By Studio Gerber
Creating a Liveable City, City of Sydney Projects 2004-2020
City of Sydney, 2021
Australian National Construction Major Project Review
2020
Turn Left Turn Right 2 – Signage & Wayfinding Design
Designerbooks, 2018
Asia Pacific Design No.13
Sandu Publishing, 2017
Asia Pacific Design No.12
Sandu Publishing, 2016
Asia Pacific Design No.11
Sandu Publishing, 2015
Cultural Guide – Wayfinding for Cultural Destinations
Design Media Publishing, 2015
Public Landscape – Street Furniture II
Hi-Design International Publishing, 2014
Asia Pacific Design No.10
Sandu Publishing, 2014
Signs In Transport Infrastructure
DMP, 2014
Asia Pacific Design No.8
Sandu Publishing, 2012
Basic Sign
Index Book, 2012
Wayfinding
Design Media Publishing, 2010 & 2012
Asia Pacific Design No.7
Sandu Publishing, 2011
Relogo – Redesigning The Brand
Sandu Publishing, 2011
Excellent International Design Yearbook
Madison Series, 2011
Atlas Of World Interior Design
Braun Publishing, 2010
Atlas Of World Interiors
Liaoning Science & Technology Press, 2010
Follow Me! Wayfinding & Signage System
Dopress Books, 2010
Sign A to Z
Archiworld, 2010
Annual Of International Design
Madison Series, 2009
Eating And Designing
By Marta Aymerich, Index Book, 2007
Guide Sign Graphics – Case Studies Of Wayfinding Signage From Around The World
Pie Books, 2006
Australian Design Review
Issue 35, 2005
SEGD Design
07, 2005
Artichoke
Journal Of The Design Institute of Australia, 09, 2001