PROJECT NAME
Honeysuckle Precinct
LOCATION
Newcastle, NSW
Wayfinding and Signage campaign with branding focus for the precinct in Newcastle, which is undergoing several stages of redevelopment over five years. Signage addresses vehicular, cyclist and pedestrian traffic, a rail hub and a light rail hub.
The 50-hectare site supports a diverse mix of employment, residential, tourism, recreation and public domain. It is known as one of the most successful urban renewal programs in NSW.