PROJECT NAME
City of Mount Gambier Wayfinding Signage Strategy
LOCATION
Mount Gambier, South Australia
Development of a signage and communication strategy and action plan.
The City features volcanic craters, lakes, limestone and underground aquifer.
Project goals:
• Increase awareness of the range of tourist experiences.
• Increase visits, repeat and longer visits from South Australia, interstate and overseas.
Project objectives:
• Enhance visitor experience through improved best practice wayfinding and signage.
• Better identify and promote the wide range of places of interest.
• Coordination with other regions to establish a connected destination region.
Project inclusions for signage and content:
• Cater for non-English speaking visitors.
• Informative, creative, accessible and interactive.
• Provide digital platforms as a priority to accommodate advancing technologies.
• Provide feedback mechanisms for locals, visitors and tourism industry.
Project scope:
• Analysis of existing signage and communication.
• Wayfinding and signage principles.
• Technology and language.
• Map design.
• Design of new sign types.
• Action priorities for existing signage.
• Acton priorities for new signage.